As most of you would have heard by now, rapper Travis Scott and McDonald’s have teamed up on a marketing campaign for the Golden Arches, allowing fans of the musician to order his go-to meal at the fast food joint.
While the meal is currently exclusive to US customers only, the apparel collection is now available for purchase worldwide on Travis Scott’s online store.
The collection is a fairly extensive one as well, with around 25 tees to choose from, as well as hoodies, jackets, denim shorts, pants and more.
As expected, most pieces come co-branded with an amalgamation of the Cactus Jack and McDonald’s branding fused into one.
Besides apparel, there are also accessories such as a Happy Meal clutch, a metal lunch box, a McNugget-shaped pillow and more.
Travis Scott has taken to Twitter to officially confirm the previous rumoured partnership with McDonald’s.
The rapper posted an image of McDonald’s fries arranged in the shape of the Cactus Jack face logo.
— TRAVIS SCOTT (@trvisXX) September 3, 2020
The partnership appears to be part of a wider campaign between McDonald’s and celebrity endorsers sharing their favourite meals from the fast food chain.
According to McDonald’s, this would mark the first time since 1992 that a celebrity’s name has been featured on the McDonald’s menu. The first and only time was done by the legend himself, Michael Jordan.
The “Travis Scott Meal” looks to be available only in the US, consisting of a Quarter Pounder with Cheese, sizzling bacon, and crisp lettuce; medium fries with BBQ Sauce to dip, and a Sprite.
Based on a press release from McDonald’s however, there will also be an apparel line and releases in the coming weeks, which would be more accessible to those in Asia than the meal.
Update [9/9/20]: The apparel collection is now available.
Global fast food giant McDonald’s is collaborating with Travis Scott as part of a celebrity-focused marketing direction, according to a report by Business Insider.
Based on a leaked memo from the chief marketing officer of McDonald’s, Travis Scott has already signed an agreement for the team up, with more celebrity partnerships in the works.
“From his impossible-to-get Nike sneaker line, to a cereal collab with General Mills that sold out in 30 seconds, to a record-setting virtual concert series inside Fortnite, Travis Scott is the definition of big in culture,” McDonald’s CMO Morgan Flatley wrote.
“Beyond this, he is a true fan of McDonald’s and our craveable, iconic food,” she added in the memo. “He will resonate and spark excitement with our youthful multicultural customers, and has a few surprises to delight our crew and ensure they are part of the excitement.”
According to the memo, it appears that official communications of the collaboration will roll out in early September, so stay tuned for more information in the coming weeks.
A Travis Scott Mcdonald's collab is rumored to be in the works for a September release. Unfortunately, sneakers are not releasing only apparel. Marketing promotion is set to start soon. pic.twitter.com/LoWLD099P6
— Preme Profits (@Premeprofits) August 11, 2020
Right off the bat from a polarizing Super Bowl performance, Travis Scott will be dropping his Air Jordan 1 in April 2019.
The shoe actually made a surprise drop earlier this month and will set for a full release by the Spring.
The Sicko Mode rapper has been making huge waves in recent times, particularly with his hit song and string of collaborations.
The Travis Scott x Air Jordan 1 Retro High OG features several notable elements, such as the reversed Swoosh on the lateral sides of the pair and the Cactus Jack branding on the insoles, behind the medial Swooshes and heel.
For a closer look, check it out below.
Travis Scott and Nike are preparing to launch a brand new colourway of the Air Force 1, following the first release last year.
The sneaker features a “Sail” coloured canvas upper together with a gum sole. The Swoosh logo on the sides are removable and the laces are enhanced with “Cactus Jack” logos along with grilles.
Lastly, the Nike Air branding at the heels is inverted upside down for a different take on the silhouette.
Although release details in Singapore are unconfirmed, do stay tuned with us as we will keep you guys updated on the drop.
Take a look at the bottom for images of the new colourway.
Houston-born rapper Travis Scott is teaming up with Nike once again after the release of his Air Force 1 Low earlier this year.
Scott’s good friend Easy Otabor teased the unreleased “Cactus Jack” on Instagram last month, and now Nike has released official images of the Travis Scott x Air Jordan 4 “Cactus Jack”, giving us a better look at the pair.
The “Cactus Jack” features a light blue suede upper with black and red details alongside a white midsole and the signature air bubble at the heel. The outsoles come in black and with a “Cactus Jack” logo on the heel tab.
Take a look at the official images of the Travis Scott x Air Jordan 4 “Cactus Jack” below.
To celebrate the 35th anniversary of Air Force 1’s, Nike reached out to a few noticeable artists, one of which is none other than Travis Scott himself.
His take of the AF1 will feature an all white colourway, with assorted Velcro Swoosh designs and forefront accessories.
We can expect this pair to be available at selected retailers on the 2nd of December.
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