An In-Depth Look at A Bathing Ape x adidas Originals NMD R1

A Bathing Ape BAPE adidas Originals NMD R1

Detailed images of the hotly-anticipated collaboration between A Bathing Ape and adidas Originals have surfaced online last night.

The close-up look at the collaboration detail two main colourways of BAPE’s trademark camo in either Olive and Purple.

The kicks also feature A Bathing Ape branding on the insole and heeltabs while remaining true to the NMD R1 silhouette.

The BAPE x adidas Originals NMD R1 is expected to drop on November 26 and retail for US$150

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Yeezy Boost 350 V2: Should adidas Produce More to Meet Demand?

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Erik Fagerlind, CEO and CFO of Swedish footwear retailer Sneakersnstuff, published a public letter to adidas, highlighting the need to produce more Yeezys to better meet demand.

Fagerlind posted on his Instagram account graphs to show how his shop’s stock of the Yeezy Boost 350 V2 barely met 1% of the demand for the shoe.

It’s yeezy season… I think we had more simultaneous visitors than @adidasoriginals global production of the Yeezy 350. I see a lot of people angry, frustrated and sad. And I share their frustration. We do all that we can for a fair and smooth release – but since we get nowhere near the qty to cover even 1% of the demand, people still misstrust us. I think there is a lesson to be learned here @adidasoriginals. If you continue to undercut the market this hard, people will get tired of trying. I know it is not likely that you will sell us 50000 pairs (I’m game if you are…). But you have to level the field here. Disrupting the marketplace with chaos on release day feels very 2015, and you are the “brand of the future”. I am in Herzo monday – happy to share all info, insight, feedback with anybody who cares #yeezy

A photo posted by Erik SNS Sneakersnstuff (@erikfagerlind) on

“I see a lot of people angry, frustrated and sad. And I share their frustration,” Fagerlind wrote on his social media account. “We do all that we can for a fair and smooth release – but since we get nowhere near the [quantity] to cover even 1% of the demand, people still misstrust us.”

Fagerlind added that if adidas continues to “undercut” the market, that frustration would lead to sneakerheads losing interest entirely.

Growing frustrations 

Fagerlind’s letter represents the growing frustrations from the sneaker community.

Rightly so, the post generated a fair bit of support and coverage across the board.

Many users commented on Fagerlind’s post, expressing agreement and urging adidas to take notice.

“I’m another one who’s given up,” Instagram user Dazman_datsdem commented. “Has become so pointless even trying! Can’t agree more with this statement and a lot of the people on here!”

The idea that sneakerheads would eventually “give up” on these releases would be worrying for adidas, who has relied on tight supply for hype for their new releases over the last year or so.

Need for exclusivity

While Fagerlind’s letter highlights the underlying sentiments of most sneaker fans, the idea that interest would die down may be premature.

Indeed, several comments on Fagerlind’s post denotes the need for exclusivity and hype for these releases to work.

Instagram user Chch.mikado commented: “This marketing tactic is incredibly similar to Supreme’s…and it’s been like this for so long. No one gets tired. Even if 80% of people stop trying, they will still sell out.”

Others suggested that exclusivity is the draw, as demand for the shoes are entirely due to the lack of its supply. Should supply increase to meet the demand, that demand would fall dramatically.

A sticky situation

Despite all the hoopla, we probably won’t expect anything to change from the status quo. Then again, the main production frustrations only apply to the hyper-exclusives like the Yeezys.

Increasing the accessibility to the Yeezys may be a dangerous move for adidas, learning from past cases on Nike’s Roshe and their NMD line.

Nike struck gold with Roshe in 2012 but once the silhouette became too ‘mainstream’ with a plethora of colourways, the hype died down.

All in all, adidas needs to tread lightly and find balance between hype and demand.

Back To The Future: Nike’s Self-Lacing Sneakers Get A Release Date

HyperAdapt 1.0 Nike Self-lacing

Nike has finally announced the release date of its self-lacing sneakers, inspired by the ones from Back to the Future.

Earlier today, Nike’s PR Director Heidi Burgett tweeted that the HyperAdapt 1.0 will be available from November 28 this year.

The release is only in selected US retailers however, and a feature by Wired expects a hefty price tag to come with it.

The self-lacing mechanics work thanks to the use of a fishing line and pressure sensor, which allows the shoe to tighten its laces when you put the shoes on. There are also buttons near the tongue to manually adjust the tightness and pressure of the shoe.

The shoes need to be charged however, as the internal electronic system requires a bit of juice to function. LED lights at the heel indicate low battery and also light up when the kicks are tightening.

Each charge takes about three hours from nil to full and lasts about two weeks.

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Self-lacing shoes have been a topic of discussing in recent times, particularly with the resurgence of Back to the Future fandom.

The pair found in the movie have been teased by Nike for a couple of years already, with a non-functional pair back in 2011.

Earlier this March, Nike announced the HyperAdapt 1.0, a more streamlined version for mass consumption.

Find out more about the HyperAdapt 1.o in Wired‘s feature below.

Limited Edt To Stock adidas Yeezy Boost 350 V2 for Singapore Sneakerheads

Three days prior to the launch of the highly-anticipated adidas Yeezy Boost 350 V2, a list of retailers which will stock the sneaker has been released.

Limited Edt will be the go-to locale for Singaporeans, with three of its branches at 313@Somerset, Marina Bay Sands and Queensway, stocking the Kanye West-designed kicks.

The retailer also posted an announcement on Facebook confirming the launch on September 24, including three methods for getting a chance to purchase the shoe.

Limited Edt will be holding a launch event at the skating rink located at The Shoppes, Marina Bay Sands.

Say Hello to the adidas Yeezy Boost 350 V2 with this Animated Video

Adidas Yeezy Boost 350 V2

adidas Originals has released an animated video to show off the upcoming Yeezy Boost 350 v2, just days prior to its release.

The latest collaboration between the German sportswear maker and Kanye West drops on September 24 at selected retailers, confirmed by adidas via Twitter last week.

The video illustrates the shoe in an assembly line, going in rewind to showcase each and every detail of the upcoming sneaker.

The clip highlights the “SOLAR RED/STEEPLE GRAY/BELUGA” variation, with a “3 different color yarns Primeknit” upper.

The outsole also rightfully gets a mention, featuring the “signature Yeezy Boost window cutout”, “full length Boost midsole” and “semi-translucent TPU sidewalls.”

Research Says Men With This Facial Quality Are More Attractive To Women

A guy’s typical morning routine often involves a good facial wash and a decent shave. Well it turns out men who are seeking long-term partners should probably do without the latter.

A recent study in the asian-men-beard-styles-1024x680(Image credit: hipster-beard-meme-07

Health and parenting skills

A preceding study three years ago in the journal  found that beards are able to block almost 95 per cent of harmful UV rays, which would reduce the likelihood of skin cancer.

Ditch the razor

If you ever needed a reason to skip a shave and rock out with a goatee, here you go. It’s about time to prep for Movember anyway.

 

Featured image by Jonathan Kos-Read

Duck Camo Is Coming To The adidas NMD XR1

Duck Camo NMD XR1

A ‘Duck Camo’ edition of the popular adidas NMD XR1 silhouette has been spotted on the interwebs after several posts surfaced from Instagram user @sneakerprophet_.

As expected, the upper is covered in a duck camouflage motif and olive tones throughout, including the rubber outsoles, tongue, and lace cage. An orange heel tab finishes of the shoe for a complete look.

Not much more is known at the moment, but the shoe is expected to drop sometime during the Fall/Winter season.

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Source sneakerprophet_

WATCH: Kevin Hart & David Beckham Are Back For H&M’s Latest Ad

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Football superstar David Beckham and comedian Kevin Hart are back at it with a brand new ad for Swedish fashion company H&M.

The commercial is a follow-up to last year’s campaign that had Kevin Hart shadow Beckham in preparation to play the British celebrity in a fictional film called I, Beckham.

This ad picks up right where we left off with Hart and Beckham embarking on a road trip to Las Vegas to promote I, Beckham: The Musical.

Titled “The Road Trip featuring David Beckham & Kevin Hart”, the ad serves to promote the new lineup of H&M’s collection of Modern Essentials selected by David Beckham.

The video showcases both Beckham and Hart in matching outfits from the new collection, which will be available in store from September 29.

The clip above is just a teaser, with the full-length version set to launch on September 26.

Jay Chou and New Balance Collaborate On Special Edition Kicks

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Mandopop superstar Jay Chou and his streetwear fashion label PHANTACi have teamed up with New Balance for a special edition of the NB997.5 silhouette.

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Dubbed the ML997HPH, the collaboration commemorates PHANTACi’s 10th anniversary and New Balance’s 110th.

The sneaker is simple and features PHANTACi’s three distinct colours of pink, white and black, with added star patterning throughout the heel.

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The shoe will be an Asian-exclusive, releasing in China on September 15 followed by Singapore, Hong Kong and Taiwan on September 17.

The release comes two weeks after Jay Chou opened Singapore’s first PHANTACi outlet at Orchard Gateway. Chou was also in town to perform at the National Stadium as part of his ‘Invincible’ tour.

In Singapore, the ML997HPH will retail for S$279 and will be exclusively available from PHANTACi Singapore.

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It’s Happening: adidas Confirms Yeezy Boost 350 V2 Release Date

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It’s happening!

 

 

 

 

 

 

 

 

As previously rumoured, adidas Originals have now confirmed the release date for the Yeezy Boost 350 v2.

Images of the upcoming kicks have been floating around the Internet in recent weeks, with new colourways revealed just a couple of days ago.

adidas Originals took to Twitter this morning to make the announcement, with an accompanying image that has the same colours as the “Stealth Grey” iteration, which features a grey upper with a streak of solar red.

The news doesn’t come as a surprise but it does confirm rumours of its release date, which was missing from all the press and reveals of recent weeks.

Expect long queues in 10 days time around your local adidas Originals stores.