Global fast food giant McDonald’s is collaborating with Travis Scott as part of a celebrity-focused marketing direction, according to a report by Business Insider.
Based on a leaked memo from the chief marketing officer of McDonald’s, Travis Scott has already signed an agreement for the team up, with more celebrity partnerships in the works.
“From his impossible-to-get Nike sneaker line, to a cereal collab with General Mills that sold out in 30 seconds, to a record-setting virtual concert series inside Fortnite, Travis Scott is the definition of big in culture,” McDonald’s CMO Morgan Flatley wrote.
“Beyond this, he is a true fan of McDonald’s and our craveable, iconic food,” she added in the memo. “He will resonate and spark excitement with our youthful multicultural customers, and has a few surprises to delight our crew and ensure they are part of the excitement.”
According to the memo, it appears that official communications of the collaboration will roll out in early September, so stay tuned for more information in the coming weeks.
A Travis Scott Mcdonald's collab is rumored to be in the works for a September release. Unfortunately, sneakers are not releasing only apparel. Marketing promotion is set to start soon. pic.twitter.com/LoWLD099P6— Preme Profits (@Premeprofits) August 11, 2020