Last Tuesday, sneakerheads from across the world voted for six of their favourite Air Max designs out of 18 international finalists.
Today, Nike has officially announced the six winners, hailing from six major cities of Shanghai, Tokyo, Seoul, Paris, London and New York for this year’s Nike: On Air Campaign.
“The Nike: On Air sneaker design program was a call to arms for six major cities around the world to imagine an Air Max inspired by its community’s unique cultural fingerprint, as designed by the locals who know it best,” said the brand in a press statement.
All six winners will continue their On Air journey when they head to Nike’s headquarters in Oregon this July to meet with the Swoosh’s product development and marketing teams to bring their designs to life.
Take a look at the six winning designs from this year’s Nike: On Air.
The SH Kaleidoscope reflects Ru’s impression of the clouds floating along Shanghai’s skies: shifting and dissipating to create new forms and shapes.
Takuman’s design honors the dizzying urban labyrinth of colorful tube lines that shoot beneath Tokyo. Embossed leather represents the city’s concrete surface, while the red bubble pays homage to the iconic Tokyo Tower.
Shin’s concept is inspired by his city’s neon signs, complete with a matte black body, vibrant colors and contours inspired by the Taaeguk symbol on Seoul’s flag.
Photographs of an under-construction Parisian courthouse inspired Matheron’s concept, reimagining the colors and materials from the job site.
Lasode’s design celebrates love and summer in the city, with a personal memory – a first date spent on Primrose Hill — as her backdrop.
Serrano’s entry represents the diverse complexions of NYC that combine race, ethnicity and cultural background, highlighting what makes this city special: its people.