Former US President Barack Obama and former first lady Michelle Obama have announced a multiyear production deal with Netflix to produce television shows and films for the streaming service.
The New York Times reported that the deal will allow the Obamas to reach millions of people in the US and overseas under their new production company, Higher Ground Productions.
While many supporters were urging the Obamas to take a more active approach against conservatives and Donald Trump, the couple will not be using the platform for such purposes.
Instead, a statement from Netflix stated that the productions will feature “scripted series, unscripted series, docu-series, documentaries and features” that highlight issues and themes the president pursued during his eight years in office.
“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” the former President said in a statement.
“That’s why Michelle and I are so excited to partner with Netflix — we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”
Apple was also rumoured to have been interested to be working with the Obamas as the iPhone makers gain traction on building their own streaming platform before Netflix secured the deal.