Nike Singapore has announced that its groundbreaking self-lacing sneaker, the Nike HyperAdapt 1.0, will be launching in the Lion City on April 12, 2018.
The silhouette will be exclusively available in-store at NikeLab Dover Street Market Singapore and will arrive in three colourways – olive flak/black-orange, black/white and white/pure platinum.
The sneaker has been one of the most coveted pairs in recent times since its debut in 2016 and will finally be available at retail in Asia for the very first time.
To celebrate the shoe’s arrival in Southeast Asia, Nike will be holding trial sessions for customers from 12-14 April at Dover Street Market Singapore from 11am-8pm.
For the unacquainted, the sneaker features Nike’s groundbreaking underfoot-lacing mechanism where the shoe’s laces simply tighten and loosen based on pressure or with a touch of a button. The name HyperAdapt comes from the shoe’s ability to adapt the tightness of the shoe based on an athlete’s needs at any given moment.
The technology was made possible when Nike pursued to create a real-life version of the once-fictional self-lacing Nike Mag from Back To The Future II.
“When you step in, your heel will hit a sensor and the system will automatically tighten,” explained Nike’s Senior Innovator Tiffany Beers. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”
The Nike HyperAdapt 1.0 will retail for S$999. For a closer look at all three colourways, check them out below.