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Nike Tops World’s Most Valuable Apparel Brands of 2018 Ahead of H&M, Zara and adidas

Brand Finance, the world’s leading independent brand valuation and strategy consultancy, has just released its Top 50 list of the most valuable apparel brands in the world.

Nike has maintained its top spot despite experiencing “reduced popularity among teenagers” in the US market and a drop in brand value of 12%.

Nike’s main competitor adidas came in fourth behind H&M and Zara with an increase in brand value of 41%.

In the realm of luxury brands, Hermès overtook Louis Vuitton, jumping two spots from 7th to 5th from last year. Overall, a host of luxury brands including Hermès, LV, Gucci and Cartier experienced strong growth in brand value as more consumers in emerging markets buy into luxury goods.

Japan’s Uniqlo was the only Asian brand in the top 10, with Hong Kong’s Chow Tai Fook and China’s Anta taking up the 13th and 33rd spots respectively.

Here are the world’s top 10 most valuable apparel brands in the world this year (for a full look at the top 50, check out Brand Finance’s list here).

1. Nike – Brand value: $28,030m
2. H&M – Brand value: $18,959m
3. Zara – Brand value: $17,453m
4. adidas – Brand value: $14,295m
5. Hermès – Brand value: $11,333m
6. Louis Vuitton – Brand value: $10,487m
7. Cartier – Brand value: $9,805m
8. Gucci – Brand value: $8,594m
9. Uniqlo – Brand value: $8.099m
10. Rolex – Brand value: $6,360m

Nike Tops World’s Most Valuable Apparel Brands of 2018 Ahead of H&M, Zara and adidas

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