With modern sneaker culture constantly evolving, sneaker brands are introducing newer silhouettes every season to capture the next wave of sneakerheads. Yet, it’s often the classic silhouettes that have stood the test of time that remain more relevant than ever.
The New Balance 574 is no exception with its timeless design and ability to complement almost any look, especially in its iconic form of grey.
Released in the early 80s when vibrancy and bright colours were the default colourways of sneakers, New Balance boldly decided to introduce a running shoe in grey suede and the rest was history.
To honour New Balance’s long-standing relationship with the colour palette of grey, the Boston-based shoemaker has launched ‘Grey Day’, a global celebration with activations in local markets including Singapore.
In the Lion City, an exhibition called ‘Grey Day 15.03’ will be opened to public on March 17 & 18 from 11am to 7pm at Miaja Gallery, Bukit Timah.
The exhibition showcases a collection of New Balance’s most noteworthy models, including collaborations with international partners. The brand also worked with four local independent artists, namely Kelly Limerick, Koh Dawn, Tell Your Children and Streething, to interpret the brand’s meaning and the colour grey in their own respective art forms of choice.
Besides the exhibition, New Balance released a “Grey Day” sneaker pack, inclusive of three main colourways – 574 “Original Grey”, 574 “1300JP” and 574 “Classic Grey”. For a closer look, check out the pairs below.