Converse’s Rated One Star Campaign Shows Us Why Its Alternate Sneaker Is Here To Stay

Nike Taiwan

Converse Singapore held its One Star Pop up event last Thursday (Mar 22) at Wheeler’s Yard to showcase a localised version of the brand’s global Rated One Star campaign.

Four local talents from four distinct disciplines took centre-stage, namely fashion designer Nathanael Ng, tattoo artist Jade Sparkles, dancer Germaine “Xiao Mei” Cheong and second generation actor Xavier Ong.

Cleverly inspired by the silhouette’s moniker, Rated One Star is an attitude about disrupting the status quo regardless of the opinion of others in a world obsessed with five-star ratings.

The campaign takes cue from the highly successful and talked about Converse One Star Hotel in London, which celebrated the city’s underground street culture.

The One Star has seen a resurgence as of late, especially thanks to eye-catching drops such as the pastel-filled “Cotton Candy” pack in premium suede, as well as notable collaborations with Tyler, The Creator and CLOT.

The One Star serves as a worthy alternative to Converse’s flagship Chuck Taylor All Star model with its singular star cut-out on its lateral side. Plus, with the Chuck Taylor taking the leading role for all these years, the One Star provides Converse with a fresh avenue to hone in on current cultural trends without alienating the brand’s loyalists.

Introduced in 1974, the One Star was originally released as a basketball shoe as a simplified version of the Chucks. The silhouette had a brief revival in the early 90’s, capturing the essence of rock bands, skateboarding and grunge. Now, in a time when retro vibes are in, it seems only fitting that the silhouette returns for its third outing.

Converse’s One Star silhouette is available in Singapore in a variety of colourways and finishes, including iterations in nubuck, leather and suede. They are stocked at Converse physical stores and the brand’s recently-launched official e-shop on Lazada.

Converse’s Rated One Star Campaign Shows Us Why Its Alternate Sneaker Is Here To Stay

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