ASICS has joined forces with DJ and producer Steve Aoki to launch the Japanese brand’s latest sneaker silhouette, the Hypergel-Kenzen.
The shoe is a culmination of performance innovation with the styling of street culture, featuring a sock-like knitted upper for all day and all night comfort.
At first glance, the Hypergel-Kenzen is a departure of style from ASICS. The latest silhouette, for starters, is a slip-on shoe, with unique patterns on its midsole.
Aoki was very much the inspiration for the shoe given his energy on stage and his trademark cake toss on his audience members.
“I am excited to be the face of HYPERGEL,” said Aoki. “I really like the futuristic look of the shoe. Whether I am in the gym, working in the studio or performing on stage, they are always on.”
The shoe is currently exclusive to US sneaker retailer Foot Locker but may see a wider release later on.