Set to rival the long-standing partnership between Nike and Apple, adidas and Fitbit are ready to launch their collaborative Ionic smartwatch, after its announcement last August.
Due to arrive in March 2018, the Fitbit Ionic: adidas edition is now available for pre-order and will cost US$330, US$30 more expensive than its standard edition.
That extra dough will get you a custom adidas-branded watch face alongside a swim-ready perforated watch band for working out.
The adidas version of the watch also comes loaded with the Train Experience app by the sportswear maker, packed with exercises and coaching.
The watch will be available in two colour options: Ink Blue and Ice Grey, and will also arrive in Singapore soon.