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adidas Forced To Abandon “INIKI” Branding Due To Lawsuit

The adidas Iniki, which debuted earlier this year, will now go by an entirely different name after the Three Stripes was sued for using the name.

As it turns out, while the Iniki Runner had a unique blend of retro and new-gen technology, its name was already a registered trademark.

Since then, adidas has re-released the model under a brand new name – albeit less catchy – the I-5923.

It’s still unclear as to the reason behind the new name but we hope it’ll catch on.

adidas Forced To Abandon “INIKI” Branding Due To Lawsuit

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