Like many young aspiring musicians, I spent most of my teenage years frequenting Bras Basah Complex, browsing and jamming to my favourite tunes on the variety of guitars at Swee Lee Music.
The humble guitar store has since become a force to be reckon with in the music retail industry, spanning across a whopping 13 stores throughout Southeast Asia, seven of which reside in its hometown of Singapore.
From new logos to branch expansions, following the growth of this homegrown brand has been heartening, and the opening of its latest flagship store at Star Vista (#01-07 to #01-10) marks a new chapter in Swee Lee’s history.
At the new store, the retailer is expanding beyond the confines of musical instruments by enhancing the retail experience for music-lovers of all stripes. Upon entering, visitors will soon realise that this is more than just a music store.
In addition to the rows of guitars and effect pedals, the new store boasts a range of electronic DJ equipment, music accessories, and even apparel and footwear from adidas, Converse, Superga and Asics.
What’s more, the 5,000-square feet store boasts a cafe with beans from Common Man Coffee Roasters and ice cream from Island Creamery.
“At Swee Lee’s heart is a commitment to truly catering to the evolving needs and desires of our customers,” said managing director Meng Ru Kuok in a statement. “We want to push the boundaries of retail and elevate what people can expect a shopping experience to be.”
For a closer look at the reopened outlet, check it out below.
Swee Lee Star Vista is located at #1-07/08/09/10 The Star Vista, 1 Vista Exchange Green, 138617 Singapore.