Korean eyewear brand Gentle Monster officially opens its Southeast Asian flagship store at ION Orchard today.

The Singapore flagship store expands the brand’s worldwide presence which already has stores in the New York, Shanghai, Hong Kong and Seoul.

In celebration of the opening, the brand will be releasing Singapore-exlusive limited edition of its Ami Adam style. Only 50 pieces will be available and they will go on sale from September 27 with a retail price of S$328.

Besides their well-loved eyewear pieces, Gentle Monster is notable for their distinctive store concepts, which is unique across its flagship outlets.

The ION flagship is no different and takes on a unique take on theme of the ‘cycle of life’, designed and organised almost in a museum-like way.

Named Samsara, the Singapore showroom is split into three distinct spaces to mimic the evolution of human thought.

The first is the Camel, to signify obedience, the second is the Lion, the symbol of power and dominance, and lastly the Child, which symbolises freedom.

For a closer look at the store, check out our exclusive sneak peak video below.

The Gentle Monster Singapore flagship store is located at ION Orchard, #01-13.

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