John Mayer is taking matter into his own hands by designing his very own unofficial Nike collaboration using the Swoosh’s NIKEiD customisation platform.
A self-confessed sneakerhead, Mayer spoke to GQ Style about his plans to the use the customisation tool to design a silhouette, buy up every pair and sell them on his channels.
While it wasn’t clear as to whether the singer-songwriter would go pull through, Mayer took to social media to announce the launch of the shoes, which is his own take on the Air Max 90.
Mayer has since been spotted rocking the shoes on stage, as shown on his Instagram account. An earlier post includes the launch date of July 29 and the kicks’ full name: the Air Max 90 AIR MAYER “Spirit Level”.
“… I actually think I’m gonna mess with NIKEiD a little bit,” Mayer said in his GQ interview. “I think NIKEiD is a little bit like iTunes University, where there’s this great resource that no one’s thinking to sort of hijack.”
“So I’m planning on hijacking NIKEiD and really messing with that to where I’m gonna have my own Nike shoe that Nike doesn’t have to give me.”