It takes a certain kind of crazy to propel society to new heights, and it appears that adidas is taking on the mantle of shaping the sneaker industry of tomorrow.

The German sportswear maker just unveiled the Futurecraft 4D, the first footwear in the world with midsoles made from light and oxygen using Carbon’s Digital Light Synthesis technology.

Image: adidas

If that doesn’t strike you as innovative, the technology puts 3D printing to shame, removing the need for prototyping and pushes the limits in terms of what’s possible in the manufacturing world.

The Digital Light Synthesis tech utilises light projection, oxygen-permeable optics, and liquid resins, ultimately allowing adidas to control the entire manufacturing process from start to finish. This, in turn, enables adidas to tailor make footwear specifically catered towards movement, cushioning, stability and comfort preferences of each athlete.

Image: adidas

To kick things off, adidas will be releasing 300 pairs of the Futurecraft 4D for friends and family only. A general sale of 5,000 pairs will take place later this year.

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