In celebration of the Lunar New Year this January, adidas Originals has unveiled a suite of “CNY”-themed sneakers under its Superstar, Stan Smith, EQT Support 93/16 Boost and Tubular Radial lines.
The Asian markets have no doubt played a huge role in the growing demand for streetwear and sneakers over the last couple of years, signalled by the focus in celebrating the popular annual holiday.
The kicks will feature an embroidered Rooster along with mahjong-designed insoles and a mahjong tile hung onto them to further commemorate the Lunar New Year, which falls on January 28 this year.
More subtly, the shoes will feature a feather-like texture in various areas to further the Rooster theme in the “CNY” pack. For instance, the Superstar will feature the texture on its Three Strips and heel cap, while the Tubular Radial has them at the rear.
Previously, adidas also launched its Chinese New Year ultraBOOST 3.0, which rocked a distinctive bright red upper featuring a special “CNY” branded tongue and bright red angels on its laces.
The “CNY” pack is expected to hit shelves later this month in time for the Lunar New Year.