Mediacorp and Netflix have just announced an agreement that will make available over 20 of Mediacorp’s Chinese dramas to the streaming company’s global audience.
From early 2017, Netflix subscribers all around the world will get a taste of Singapore with classics such as The Little Nyonya and The Golden Path as well as newer shows like The Dream Job and The Truth Seekers.
“We are delighted to have this opportunity to showcase our local dramas to a global audience on Netflix, and give them a taste of made-in-Singapore content,” said Chee Kong Cheah, Chief Content Officer at Mediacorp.
“We hope to cultivate more discerning fans beyond our shores, who are looking for high-quality Asian content. Mediacorp produces some 1,600 hours of entertainment content in four languages a year,” he added.
In a statement, Netflix Asia vice president Jessica Lee said, “Netflix’s content library is growing every day and we are excited to be adding homegrown dramas by Mediacorp to the service.
“These popular local shows will now find new audiences all over the world, truly making Netflix a service that has something for everyone.”
Netflix has made a big push in Asia with more localised and regional content cropping up in recent months. The Netflix-produced Marco Polo for instance is filmed in Malaysia while a quick look on social media will showcase the company’s focus on creating localised conversations.
The competition in the region is tight, with iFlix and HOOQ increasing their presence and content database. The latter has also been focused on providing viewers with a wide range of local and regional content.
The deal between Mediacorp and Netflix is a good start to expand Singapore’s content presence in the world, though the focus on Chinese dramas seems rather restricting.