If you’ve been to a barber shop lately, chances are you’re familiar with pomades. For the unacquainted however, pomades are these magical grease-like substance that turn your hair from looking like an overused toothbrush to the fine locks of David Beckham.
Unlike other hair products like wax or gels, pomades can be quite hard to find in ordinary drug stores and are mostly manufactured by brands you may not have heard of.
Pomades not only make it easy to shape your hair, they wash off instantly when rinsed while keeping your hair in place for most of the day. Most importantly, unlike wax or sprays, pomades don’t flake off like waxes do towards the end of the day.
With Southeast Asia’s hot and humid weather, it’s always recommended to opt for stronger hold options. If that doesn’t work, touch of hairspray might do the trick if you spent most of your time outdoors.
Here are some of the best pomades in the market and where you can find them.
1) Reuzel Red
Most barbers argue that the Reuzel Red is the best pomade in the market and it’s easy to see why. Developed in Holland by Schorem, a fifty-year-old barbershop in Rotterdam, Reuzel was formulated as the result of the high standards of their barbers who were unsatisfied with the pomades available in the market. Reuzel’s strength comes in its flexibility, allowing for varying degrees of hold depending on the dampness of your hair – dryer the hair, stronger the hold. The pomade finishes with a high shine and a tinge of butterscotch scent.
Price: SGD26 / RM75
2) Imperial – Classic Pomade
Packed with the scent of watermelon, Imperial’s Classic Pomade claims to be the “America’s strongest holding water-based pomade” and we’re inclined to agree. Similar to the Reuzel, the Classic Pomade allows you to adjust the strength of its hold based on the dampness of your hair. It also allows you to restyle your hair by applying a gentle amount of water. The pomade also runs very smoothly through dry hair, a quality which most pomades struggle with. A thicker texture than most, the Imperial Classic Pomade is surely one to consider if you’re one to recomb or restyle half-way through the day.
3) Layrite Super Hold
As it’s tagline goes, Layrite Super Hold “holds like wax, washes out like gel”. This water-based pomade not only holds well but smells great as well – think vanilla marshmallows. It’s easy to apply, has fairly low shine and is fairly restylable. All you need is freshly blow-dried hair and a heaped fingertip worth, and you’re on your way to great-looking hair.
Price: SGD28 / RM75
4) Uppercut Deluxe
If you’re looking for a well-combed look that is often achieved with gel, with your top and sides very clearer separated, Uppercut Deluxe is the pomade for you. While most users find the pomade slightly heavy on the hair, Uppercut’s strength is in how fast it dries and grips. This could be a downside though for those who prefer to take their time styling, as once the pomade dries, it becomes quite a challenge to manoeuvre. All in all, Uppercut Deluxe is great if you’re looking for a no-nonsense, super reliable, strong hold pomade.
Price: SGD28 / RM85
5) American Crew
Unlike the previous pomades, American Crew’s hold is fairly medium, which makes it perfect for combing through your fingers throughout the day or for that less-neat look. While that makes it slightly unsuitable for humid weather, it shouldn’t trouble your hair too much if you spend most of your day in an air-conditioned room. American Crew also comes with a relatively high shine and a super kick-ass scent.
Price: SGD36 / MYR112
6) Suavecito – Firme Hold
Suavecito Firme Hold is a super reliable water-soluble stronghold pomade but what sets it apart is its unique scent. Reminiscent of an older time, Suavecito’s scent has a whiff manly-man cologne. Suavecito has a medium to high shine finish depending on dampness and applies smoothly through the hair. It has a decent grip and it perfect for hair of varying lengths, making it great for those who don’t chop their locks very often.
Price: SGD26 / RM65