Razer is taking its first foray into the world of streetwear collaborations with a bang, partnering with Japanese heavyweight A Bathing Ape.
The collection, aptly named “A Gaming Ape”, will take advantage of both Razer’s and Bape’s expertise, spanning across apparel, gaming peripherals and other gear.
These include a set of tees and a hoodie, alongside the noise-cancelling Razer Opus and DeathAdder V2 mouse.
The collection will launch on December 4, 2020 in the US and December 5, 2020 at 11am (Japan time) on Razer.com and BAPE.com.
For more information, check out razer.com/campaigns/abathingape.
As most of you would have heard by now, rapper Travis Scott and McDonald’s have teamed up on a marketing campaign for the Golden Arches, allowing fans of the musician to order his go-to meal at the fast food joint.
While the meal is currently exclusive to US customers only, the apparel collection is now available for purchase worldwide on Travis Scott’s online store.
The collection is a fairly extensive one as well, with around 25 tees to choose from, as well as hoodies, jackets, denim shorts, pants and more.
As expected, most pieces come co-branded with an amalgamation of the Cactus Jack and McDonald’s branding fused into one.
Besides apparel, there are also accessories such as a Happy Meal clutch, a metal lunch box, a McNugget-shaped pillow and more.
Global fast food giant McDonald’s is collaborating with Travis Scott as part of a celebrity-focused marketing direction, according to a report by Business Insider.
Based on a leaked memo from the chief marketing officer of McDonald’s, Travis Scott has already signed an agreement for the team up, with more celebrity partnerships in the works.
“From his impossible-to-get Nike sneaker line, to a cereal collab with General Mills that sold out in 30 seconds, to a record-setting virtual concert series inside Fortnite, Travis Scott is the definition of big in culture,” McDonald’s CMO Morgan Flatley wrote.
“Beyond this, he is a true fan of McDonald’s and our craveable, iconic food,” she added in the memo. “He will resonate and spark excitement with our youthful multicultural customers, and has a few surprises to delight our crew and ensure they are part of the excitement.”
According to the memo, it appears that official communications of the collaboration will roll out in early September, so stay tuned for more information in the coming weeks.
A Travis Scott Mcdonald's collab is rumored to be in the works for a September release. Unfortunately, sneakers are not releasing only apparel. Marketing promotion is set to start soon. pic.twitter.com/LoWLD099P6
— Preme Profits (@Premeprofits) August 11, 2020
The unlikeliest of collaborations between Starbucks and streetwear giant UNDEFEATED has dropped in Singapore.
The collection draws inspiration from streetstyle and sneaker culture, consisting of drinkware and accessories.
Splashes of black and neon green give the collection a distinct look, alongside the iconic Starbucks Siren and bold UNDEFEATED logo.
The collection, which includes a mug, tumblr, water bottle, cap, tote and pouch set, launches worldwide on July 15, 2020.
They are available in select Starbucks outlets as well as the flagship Starbucks store on LazMall.
For a closer look, check out the Starbucks x UNDEFEATED collection below.
If you’re in the mood for some new kicks or sportswear, Nike is giving customers an additional 25% off reduced styles on Nike.com.
All you need to do is head over to its discounted rack here and enter the code “EXTRA25” at checkout to enjoy the extra off.
The promotion is part of Nike’s end-of-season sale just before the fall/winter 2020 collection drops next month.
While you only have already-discounted items to choose from, there are some real gems here including the Nike x GORE-TEX Air Force 1 collaboration, a couple of Air Max 90s, and even this season’s Paris Saint-Germain top.
Sale ends on June 28 so don’t take too long!
Asia’s first-of-its-kind all-encompassing street culture convention is back in Singapore at the F1 Pit Building from Dec 6 to 8.
Following its inaugural launch last year, the convention promises to be bigger and better, spanning more than 15,000 sq. ft. across three floors.
The three-day convention will feature brands, collectors and talents that encompass everything about Asia’s street culture. There will also be a series of talks, interviews, exhibitions, workshops and lucky draws.
The convention promises to have something for everyone, whether you’re a fan of street art, music, fashion, toys or tattoos.
For hip hop fans, local stars Yung Raja and Fariz Jabba will be taking the stage on Day 1 from 10pm onwards alongside the legendary Joe Flizzow and Alif from across the border.
Rap icon Fatman Scoop will also be a headline act, so be sure to head over to the Soundstage on Dec 6.
Sneakerheads can also look forward to Limited Edt and Stadium Goods joining forces to produce the largest collection of Air Jordans in Southeast Asia, with over 200 rare models and colourways on display and for sale on event day.
The collection will include the Air Jordan 1 “Satin Black Toe”, “Bred Toe” and “Chicago”.
Entry passes start from SGD22 for a 1-Day Pass. Discounts are also available for DBS/POSB cardmembers. More details here.
Street Superior, the evolution of Singapore’s beloved Sole Superior festival, returns this November 2 & 3, bringing together the best of sneaker fandom and street culture for a fun-filled weekend at *SCAPE.
The Sole Superior marketplace, the heart and soul of Street Superior, makes an expected return with familiar and new experiences in place.
The heated trading pit will be available for grail hunters and sellers alike, so if you’ve been looking for that most wanted pairs, be sure to check it out.
With old things becoming new again, the Sole Superior marketplace will also hold its first ever vintage market, bringing together some of the best archived pieces of yesteryear.
It wouldn’t be a street festival without music, which makes the Music Market a welcomed addition to this year’s festival.
Most importantly, it wouldn’t be a Superior festival without its notable giveaways, and the lucky draw this year is massive with over $50,000 worth of prizes.
Legendary Japanese streetwear brand A Bathing Ape and Italian eyewear label RETROSUPERFUTURE are teaming up on a collection of co-branded sunglasses.
The collection consists of two of RSF’s frames, the Flat Top and the Drew Mama.
BAPE’s signature camo print can be found on the interior of the frames as well as the exterior of the temples on both eyepieces.
This “Made In Japan” series also marks the first time RETROSUPERFUTURE will be manufacturing eyewear outside of Italy.
Longtime collaborators adidas and UNDEFEATED are teaming up once again on the UltraBOOST 1.0 silhouette.
Adding on to the growing list of co-branded sneakers, both brands are set to release an all-black version of the UltraBOOST 1.0, aptly named “Blackout”.
UNDEFEATED shared an image of the shoe on its Instagram account earlier today, stating that it was “coming soon” in the caption.
From the looks of things, the pair has everything you know and love from the UltraBOOST 1.0 silhouette, including a full-length BOOST midsole, iconic lacing cage and Primeknit uppers.
UNDEFEATED’s branding can be found across the uppers and on the tongue of the right side.
For a closer look, check out some of the official photos from UNDEFEATED below.
From now till May 17, 2019, JD Sports Singapore is running a promotion of up to 50% off on its online store.
The sale includes popular brands like Nike, adidas, The North Face, Ellesse, Vans, Converse, New Balance and more.
Sneakers on sale include popular silhouettes such as the Air Max 90, Air Max 1, adidas I-5923, Vans Old Skool, NMD_R1, Air Max 97 and Air Force 1 Mid.
There are also a huge lineup of apparel from track pants, hoodies, sweaters and tees to choose from.
Sportswear includes football boots, jerseys including Premier League kits and joggers.
For a full view of what’s on sale, check JD Sports Singapore’s online store.
Here are some of our top picks from the sale.
1) Nike Air Max 1 Premium
Usual price: S$209
Buy here: JD Sports
2) Nike Air Force 1 Mid
Usual price: S$159
Buy here: JD Sports
3) Vans Old Skool Knit
Usual price: S$79
Buy here: JD Sports
4) adidas Originals NMD_R1
Usual price: S$221
Buy here: JD Sports
5) adidas Originals I-5923
Usual price: S$190
Buy here: JD Sports
For a full view of the items of sale, check out jdsports.com.sg/sale.